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GoApptiv Private Limited is an innovative business services provider that operates primarily in the healthcare and pharmaceutical sectors. Founded in 2016, the company is dedicated to improving access to quality healthcare and medication, enabling them to reach a wide range of metro, urban, and rural markets.
Headquartered in Thane, Maharashtra, India, with additional presence in Mumbai and Hyderabad, GoApptiv's impact extends to a broad consumer base, covering 27 states, 200,000+ villages, 3,424 markets, 3,100 tehsils, and 618 districts across India. This extensive reach is facilitated by its combination of digital tools and on-ground field force.
GoApptiv Private Limited does not manufacture pharmaceutical products itself but instead provides end-to-end digital solutions and physical interventions to enhance the reach and efficacy of healthcare and pharmaceutical companies. The company develops and implements smart-shared platforms that use complex analytics to identify and engage stakeholders in both urban and rural markets, enabling pharmaceutical firms to expand their footprint in an efficient and cost-effective way.
GoApptiv Private Limited's "phygital" business model combines digital technology with physical on-ground field force and channel partners to ensure effective engagement and access to healthcare products in various geo-markets. The company's solutions are designed to drive agile market access, optimise patient experiences, and deliver organisational growth for healthcare companies through real-time data visualisation and actionable insights. GoApptiv Private Limited's innovative approach, scalable and cost-efficient solutions, extensive reach, and strategic partnerships with major pharmaceutical players like Cipla underscore its credibility and the value it brings to the healthcare sector.
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