Plum Niacinamide 5% Face Serum 30ml

Plum 5% Niacinamide Face Serum is used for promoting a skin texture smooth. It helps clear blemishes and brighten skin tone. It is incorporated with rice water and a nourishing amino acid mixture. The serum includes 5% niacinamide, a soluble form of Vitamin B3 that helps benefit the skin. It helps to reduce pores and manage oiliness. This lightweight and paraben-free serum is suitable for most of the skin types. 

• Rice water: It helps smooth the skin's texture and provides antioxidants to protect it from free radicals and UV damage. It also reduces or slows skin ageing by inhibiting the action of elastase, an enzyme that degrades elastic fibres. Lastly, it soothes and moisturises the skin, reducing irritation and inflammation. 
   
• Amino acids: This serum is a moisture enhancer and includes 8 of the nine necessary amino acids that the body cannot make. Amino acids assist the body's water transport system (aquaporins) in distributing moisture into the skin, avoiding dryness and resulting in plumper, more youthful-looking skin. It helps to maintain the skin's natural moisture barrier, limiting water loss and keeping the skin moisturised. It also acts as a natural humectant, attracting and holding moisture in the skin and reducing fine lines and wrinkles.
   
• Niacinamide: Niacinamide is a water-soluble version of vitamin B3 that reduces blemishes and brightens the skin. It is well-known for its ability to smooth fine lines and wrinkles. It also has anti-inflammatory effects which can help decrease acne-related redness and inflammation. Niacinamide is also good at reducing sebum production which can help manage acne outbreaks. Niacinamide limits the flow of melanin to the skin's surface which helps to brighten and level out skin tone.
   
• Other Ingredients: Aqua, Glycerin, Propanediol, Lysine, Histidine, Arginine, Aspartic Acid, Threonine, Serine, Glutamic Acid, Proline, Glycine, Alanine, Valine, Methionine, Isoleucine, Leucine, Tyrosine, Phenylalanine, Cysteine, Oryza Sativa (Rice) Extract, Pentylene Glycol, Rosa Damascena (Rose) Flower Water, Ethoxydiglycol, Cucumis Sativus (Cucumber) Extract, Sodium PCA, Diglycerin, Urea, Hydrolyzed Rice Protein, Sorbitol, PCA, Allantoin, Lactic Acid, Methyl Gluceth-20, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Cyclodextrin, Xanthan Gum, Hydroxyethylcellulose, Sodium Gluconate

• Brightens the Skin: This serum's 5% niacinamide content helps brighten the skin, making it seem radiant and youthful.
   
• Fades Blemishes: This serum which contains rice extract, efficiently minimises the appearance of blemishes, leaving your skin clean and smooth. Rice is recognised for its lightening effects which help acne scars or sun exposure.
   
• Improves Skin Texture: This serum is high in amino acids and contains niacinamide which enhances skin texture. It helps minimise the appearance of enlarged pores and results in visibly smooth, soft and supple skin.
   
• Skin Hydration: It contains Amino acids that help to maintain the skin's natural moisture barrier which can limit water loss and keep the skin moisturised.
   
• Reduces Redness: Fermented rice water contains amino acids that help enhance skin texture and reduce redness. This serum can help individuals with sensitive or irritated skin since it helps reduce redness and irritation. Niacinamide contains anti-inflammatory effects which can help decrease acne-related redness and inflammation. 
   
• Lightweight Formula: The serum's lightweight, milky texture allows for quick absorption into the skin without leaving a greasy behind. It feels light and soft on the skin, making it ideal for everyday wear.
   
• Suitable for Every Skin Type: This serum is suited for every skin type. Whether you have dry, oily or combo skin, the Plum Niacinamide Serum with Rice Water is a great way to help brighten and decrease blemishes.
   
• Clean and Safe Formulation: This serum has no parabens, phthalates or synthetic perfumes, making it a clean and safe addition to your skincare regimen.

• Cleanse the skin and pat dry.
• Apply a few drops of this serum and massage gently.
• Use twice daily.

• Read the label carefully before use.
• Keep out of the reach of children.
• Store in a cool and dry place away from direct sunlight.
• For external use only.
• Store below 30 degrees C.
• Note: Only for those over the age of 16.
• Note: Pregnant, breastfeeding or lactating, consult a doctor before using the product.